Business Plan for an Eastern European Juice Beverage (kompot) in the Research Paper

Business Plan for an Eastern European Juice Beverage (kompot) in the US - Research Paper Example American health conscious diets have been on the rise over the past twenty years. IBIS’s healthy eating index projects a 3% from about 66% in 2014 to about 69% in 2019. The healthy eating index is a â€Å"percentage of a recommended diet that an average American consumes. The percentage represents the degree that the average American adheres to the consumption guidelines set out by the US Department of Agriculture that are regularly updated every five years. The last recommended diet was released in 2010.† The current juice market is composed of 57% citrus juice, 5.1% vegetable juices, and 37.9% non-citrus juices. The rising price of citrus fruits has caused health-conscious juice consumers to explore alternative non-citrus juices. Many of these non-citrus juices, focus on decreasing the amount of sugar infused into each serving. Natural fructose is preferred by health-conscious families as opposed to corn syrup or a large quantity of cane sugar. Many of these non-citrus juices are exotic fruit based. Additionally, with the decline of the demand for carbonated drinks, the demand for juices, particularly non-citrus exotic fruit juices will rise. Therefore, if logistics, distribution, and costs are optimal, there may be room for an exotic non-citrus juice. However, the juice industry comes with many difficulties. It is positively correlated with the rise or fall of disposable income. The financial crisis of 2008 and 2009 significantly impacted the buying power of families, therefore decreased their spending on commodities, such as juice. It is unknown when the recession will take place, so it is paramount a new beverage company takes a potentially fatal macroeconomic effect into its planning. FDA regulations have also been stricter in recent years. With the passage of the Food Safety Modernization Act in 2011, the government is taking a more preventative stance than a responsive stance on importing food safe to eat. Some produce will be returned to the